Virtual Fitness

Tired of the same old workout routine?

Fitwins puts the fun back into fitness. Run, walk or cycle a digital challenge course using our interactive app for motivation, and we’ll send you a premium medal and presentation pack to celebrate your success.

Download our app and try a virtual fitness challenge today for FREE

Upgrade to Medal Entry for £18.00 inc postage


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How it works


Enter a challenge

Download the Fitwins App for free from the Apple Store or Google Play. You can then view all available challenges. Enter a running , walking or cycling challenge and work towards earning a premium medal with a medal entry.


Track your progress

When you do a Fitwins challenge, every activity becomes fun and motivating. As you make progress during your challenge, you will complete milestones, stages and see your progress along a real map route, including Street View with a medal entry. Fitwins automatically syncs with Strava to record your progress. You can also add your distances with our manual entry option. We make tracking your progress seamless and easy to do.


Receive your premium medal

When you complete a challenge with a medal entry you will receive a premium medal in a presentation box, along with a certificate, and a delicious energy bar. You don’t have to submit verification of let us know you’ve finished a challenge. We ship your medal and pack out automatically. Completing a challenge is a great achievement so be assured, our medals are great – just like you.

Virtual challenges, real community

Join our vibrant community, with people at all ages and stages of their fitness journey.
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Join our latest fitness challenge

We know it’s not always easy to meet your fitness goals.

Our virtual challenges are designed to get you motivated, with a new challenge and award released every month. 

Based on real global locations, our route planner charts your progress and shows you Street View ™ milestones along interactive route maps. Whether you take on a virtual walking challenge alone, as part of a team, or choose to run or cycle, you can tailor your exercise to meet your unique fitness goals.

Our digital fitness challenges can be joined at any time, so sign-up today!

Grand Tour Great Britain Cycling Challenge

Join us on a Virtual Tour of Great Britain with Distance targets from 50km Track your progress along the way.

Tokyo Virtual

Join us on a virtual challenge that will take you on an interactive route through Tokyo in July.

Grand Tour France Cycling Challenge

The Grand Tour of France will take you on a virtual route across France, covering stages from 50k to 1000km.

Paris Virtual Challenge

Download the Fitwins App
and unlock motivation mode

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Not sure how virtual fitness works?

The easiest way to learn is to try Fitwins for yourself! The app is free to download, and you only pay for challenges you take part in, so why not take it for a test drive?

In the meantime, here are the answers to some of our most frequently asked questions about how Fitwins compares to other virtual walking challenges.

No! We believe that flexibility is the key to fitness success, so instead of forcing you to complete a set distance, we let you set your own goal.  This means you can be flexible in how you complete YOUR challenge: so if you are smashing your target, you can raise the bar and aim for more. 

All entries into our challenge will receive a great medal, with a ribbon specific to the challenge type.

For our “iconic challenges”, your ribbon will have a unique design related to the challenge. For our regular monthly challenges, your ribbon will reflect the total distance you covered.

Running and walking ribbons are awarded based on 25, 50, 75, 100, 125, 150, 175 and 200+ miles. Cycling ribbons are for distances of 50km, 100km, 200km, 500km, 1000km, 2000km and 3000km. 

Absolutely! Not only that, but all the distance you’ve covered since the start of the month will count, as the Fitwins App syncs with Strava and logs all activities from the start of the month, regardless of what date you sign up for the challenge. 

If you are hitting the streets with your app activated, verification is completed automatically by sycning with Strava. You can focus on completing your challenge, and we’ll take care of the rest.

If you’re using a treadmill, exercycle or other stationary equipment for some of your challenge, you’ll need to log this manually.


Be the first to hear about our exciting virtual running and virtual cycling challenges, medals and awards

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Motivation Mode

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